Unlock the power of retail media
We are a leading retail media agency, specialising in crafting and managing high-performance retail media networks for some of the world’s largest retailers. As experienced retail media specialists and a trusted retail media company, we understand what it takes to develop and scale a successful retail media strategy. Whether you're looking to scale an existing network or launch a new one, our retail media consultancy offers the expertise and insights you need to accelerate growth and achieve your business goals.
News
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![Ecovadis Sustainability Award]()
GIG Retail awarded Ecovadis Bronze Award for environmental and social sustainability.
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Iceland Food Warehouse appoint GIG Retail to launch next generation RMN.
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![Erinne Boyes - Operations Director at GIG Retail]()
Media Planning: How retail media can benefit upper-funnel advertising campaigns.
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![Erinne Boyes - Operations Director at GIG Retail.]()
The characteristics of a successful RMN, & the key milestones to creating one?
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![Jordan Roberts, Senior Platforms Manager at GIG Retail]()
Platform consolidation vs. selecting the best tech partners for each specific RM need.
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![Mike Smollan and David Smollan visit GIG Retail and IMA]()
Mike Smollan: We're creating better futures for our clients and our people.
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![Smart Energy Poundland non-endemic retail media partnership]()
Smart Energy GB provide energy-saving tips to Poundland customers.
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![Many retailers only scratching the surface on retail media potential]()
Many retailers only scratching the surface of their retail media potential.
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![GIG Retail wins Great Place To Work Certification]()
GIG Retail earns Great Place to Work Certification for the second year running.
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![Pick n Pay Appoint GIG Retail]()
South African giant, Pick n Pay appoint GIG Retail to accelerate retail media growth.
Services
Strategy & Insight
Opportunity sizing for RMN launch
Data, platform & technology advisory
Retail media optimisation consultancy
Media event programme design
Planning & Activation
Media sales & account management
Media operations design
Content design & product marketing
Media process optimisation & PM support
Measurement & Evaluation
Campaign reporting & evaluation
Advanced insight & evaluation
Business performance analysis
Bespoke data science & analytics
What We Do
As a specialist retail media company, we design, build, and scale high-performing retail media networks for global retailers.
Our approach combines strategy, technology, and execution. As trusted retail media specialists and partner to retailers looking to unlock the full value of their media assets. Our services support clients launching new networks, through to enhancing existing ones. We are a trusted retail media agency, built to drive measurable revenue, improve advertiser performance, and future-proof retail media propositions.
Client Success
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![Smart Energy retail media partnership with Poundland.]()
Smart Energy and Poundland
Non-endemic
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RMN Discovery Project with GIG
RMN Scoping
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![A retail media success story with GIG Retail and ASDA.]()
Retail Media Success Story
RMN Growth
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![Digital media packages built by GIG Retail for ASDA.]()
Benefits of digital media packages
Digital Media Growth
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![GIG Retail lead ASDA's migration from digital tenancy display, to a CPM ad served model.]()
Tenancy to CPM migration
Digital Media Growth
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![Poundland partner with GIG Retail to launch the first discounter retail media network.]()
Launching a new RMN
Discount Retailer
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Workflow Automation
RMN Optimisation
Who We Work With
We partner with retailers and brands looking to build, scale, or optimise their retail media capabilities.
Whether you're an established retailer developing a media network or a brand investing in media retail opportunities, we act as a strategic partner to deliver performance at scale. Our team of retail media specialists understands the evolving retail landscape and works closely with clients to create tailored, commercially driven media solutions.
The Power of Retail Media
Frequently Asked Questions
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A retail media agency helps retailers build, manage, and optimise retail media networks, enabling them to monetise their digital and in-store assets through targeted advertising solutions.
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Retail media consulting involves developing strategies, infrastructure, and commercial models to maximise the effectiveness and revenue potential of retail media networks.
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Retail advertising within retail media allows brands to reach customers directly through retailer-owned channels, using first-party data to deliver targeted and measurable campaigns.
Part of the Smollan Group
Smollan help brands and retailers to win at the point of sale.
Our global network of agencies specialise in the provision of sales, marketing and data solutions for retailers and consumer goods companies.
GIG Retail utilises the Smollan global network to activate campaigns at scale anywhere in the world, with the additional benefit of local knowledge, expertise and feet on the ground.
Combining local expertise with global scale to deliver effective, innovative solutions for our partners.
